Compare supervised and unsupervised segmentation techniques in marketing. Give examples.

Compare supervised and unsupervised segmentation techniques in marketing. Give examples.

• A. Supervised uses clustering to discover natural groups; unsupervised uses labeled outcomes to define segments.
• B. Supervised uses labeled outcomes to define segments only for acquisition; unsupervised uses forecasting models.
• C. Supervised uses clustering to group customers based on features; unsupervised uses rules based on expert knowledge.
• D. Supervised uses labeled outcomes (like churn propensity) to define segments; unsupervised uses clustering methods (like k-means) to discover natural groups without labels.

Answer: (D)