What is a Demand-Side Platform (DSP) and how can AI optimize bidding in programmatic advertising?

What is a Demand-Side Platform (DSP) and how can AI optimize bidding in programmatic advertising?

• A. A DSP buys ad impressions; AI optimizes bid prices, pacing, and targeting using predictive models to maximize ROI/ROAS.
• B. A DSP analyzes emails to generate content ideas for ads.
• C. A DSP stores customer data for CRM purposes.
• D. A DSP creates ad creatives automatically without human input.

Answer: (B)